Marketing Plan for a Mobile Application Business Plan Coursework

Marketing Plan for a Mobile Application Business Plan - Coursework Example There is extensive requirement of a holistic time management applications in the market, which Personal Time Manager would be able to fulfill. It would be able to assist people to plan out their official and personal activities (Blythe, 2009). Apart from managing the office projects, the time management apps would be also helpful in tracking progress and reminding the user, whether his/ her daily goals are met or not. A single app capable of managing, tracking and reminding every detail would be surely a unique selling proposition (USP) for the company. Moreover, this app would be able to grab the customer base of those apps which do not have multiple usages. This section would be including a comprehensive analysis of the marketing plan for Personal Time Manager. Aspects like market segment, target customers, competitors, buyers, and strategies would be also included in the domain of this marketing plan. 5.1 Marketing Segmentation Market segmentation is a part of the marketing strate gy which assists in segregating the consumers in homogeneous groups based on their needs, preferences, and other criteria. Though there are many products for which segmentation is not required because these are manufactured for the mass, but in this case the product or service is a paid time management application for Smartphone users, such as for customers using Iphone, Android based phones, Mac or iPad. Segmenting the market would assist the company to choose and identify the segment that they want to target for their product or service. However, users of mobile applications can be segregated on the basis of their age, gender, income level, as well as usage (Brassington and Pettitt, 2007). The users or customers can be segregated on the basis of their income level, need for time management, and frequency of usage. Income level is considered because generally students do not prefer to buy apps for mobile phones. They rather download freeware from internet; while professional prefer to have paid services because they find them secure, original and convenient. Further, they also extensively require time management apps to fit in every function within scheduled time. The frequency of usage in such cases is high. Even companies buy such apps for their employees, and it is used consistently in the organizations for scheduling daily operational functions (Buono, and Savall, 2007). 5.2 Competitor Analysis The market of mobile applications is extremely competitive because there is abundant availability of mobile apps. Even when there are various freeware in the market, there is a wide user base for paid time management and productivity apps. In such a scenario, Personal time Manager will face difficulty in the market (Evans, Ahmad, and Foxall, 2009). Personal Time Manager would face competitors like Microsoft OneNote, SmartTime, Microsoft CloudOn, OmniFocus, SpringPad, Wunderlist 2, Google QuickOffice Pro HD, MediaFire, Astrid tasks, Google Docs, Evernote, Remember t he Milk, Any. DO, Toggl Online Timer, TeamWeek, Spotify, Checklist Wrangler, Shopper, Remind You, Things, and many more (Mobi Thinking, 2013). Most of these applications assist the mobile users to keep track of their time, tasks, documents and online files, but none of them can claim to be

Ernest Hemingway Essay Example for Free

Ernest Hemingway Essay Ernest Miller Hemingway was considered one of the great American authors of the 20th century. Hemingways unique style of writing set him apart from other authors of this time and of today. He influenced many generations of authors with his style of using powerful, precise words. He used few adjectives, simple verbs, and short sentences in his works. Hemingway believed that his writing should be based on knowledge that he had acquired on a particular subject through his own personal life. In a passage from Hemingways Death in the Afternoon, he wrote If a writer of prose knows enough about what he is writing about he may omit things he knows and the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them. This is in fact why Hemingway wrote most of his novels and stories in the first person point of view. Hemingway was also known for the dialogue he wrote between his characters. This allowed the reader to see his characters emotions and inner thoughts. Ernest Hemingways style challenged readers to look below the surface for the meaning of his words. This was known as the Iceberg Theory because the tip of an iceberg is the only visible portion above the sea while the largest part is far below the sea. The Hemingway hero, a male character who faces violence and destruction with courage, and the Hemingway code, unemotional behavior in difficult and dangerous situations, were also trademarks of Hemingways style. To better understand Ernest Hemingway as an author, one must first look at Hemingway as a person. Ernest Hemingway was born in 1899 in Illinois. As a young boy, Hemingway enjoyed hunting and fishing at the family cabin in rural Michigan. These outings allowed him to gain appreciation for Mother Nature, and to look for adventure in many parts of the world. This love of the outdoors was reflected in many of his writings, such as The Green Hills of Africa published in 1935. During Hemingways high school years, he was editor of the school newspaper. This was the beginning of his writing career. Shortly after graduation, Hemingway went into battle during World War I, where he was an ambulance driver. He became injured and returned to Illinois where he landed a job with the Toronto Star. He became a war correspondent, moved to Paris, and got the opportunity to interview many European political leaders, such as Mussolini. These two events influenced Hemingway to write his first best-seller, A Farewell to Arms, in 1929. Hemingways job, a reporter and journalist, required him to write short and to-the-point articles, which was how he wrote as an author. In 1929, this style of writing led Hemingway to write and publish his first work, Three Stories and Ten Poems. Hemingway the author was born. Ernest Hemingway was married four times. The first two marriages failed because Hemingway was unhappy, the third failed because his wife was unhappy, and the fourth continued until the end of Hemingways life. Hemingway never had a female as the main character in his works. In 1939, Hemingways father committed suicide after battling high blood pressure and diabetes for many years. The painful experience of his fathers death influenced the novel, For Whom the Bell Tolls. Hemingway moved to Cuba in 1945 where he wrote The Old Man and the Sea, a novel about an old fisherman who battled a giant marlin and the sea. This novel won Hemingway a Pulitzer Prize. In 1954, this novel also won Ernest Hemingway the Nobel Prize for Literature. He could not attend the ceremonies because of injuries he received in a near fatal plane crash. Hemingway was forced to move back to the United States in 1960 because of the communist movement led by Fidel Castro. Hemingways health began to deteriate. His injuries from the plane crash prevented him from enjoying his love for the outdoors and his love for writing. Hemingway sank into a state of depression and shot himself, just as his father had done some years earlier. Hemingway had several unfinished works, such as The Garden of Eden and A Moveable Feast, which were published to satisfy the reading public who longed for more of his great style of writing. Hills Like White Elephants and A Clean Well-Lighted Place were two short stories written by Ernest Hemingway during his career as an author. They both show Hemingways ability to entertain the reader with his short, simple well-known style, along with a bit of Hemingways personal beliefs and life. They are short on words, as a journalist would write, but not on the themes, that Hemingway the author wanted to convey to the reader. Hills Like White Elephants was a story about a girl and an American male who were discussing the fate of their unborn child. The story took place in a bar or cafe in Spain. Hemingway made the reader look for the true meaning of the story starting with the title by using symbolism. The story had nothing to do with hills or white elephants, but Hemingways choice of words and his use of dialogue between the two people soon guided the reader to realize that the title represented the real problem being dealt with by the girl and the American. The hills represented the two choices, or decisions, the girl had to make, either keep the baby alive in her womb or have an abortion. The hills might also have represented the difficulties of relationships. One hill is described as fields of grain and trees, or fertile, while the other is described as having no shade and no trees, or barren. The white elephant symbolized the mystery of what life had to offer, or something that nobody wantedthe baby. The dialogue used between the girl and the American showed the reader that the relationship was strained, Just because you say I wouldnt have doesnt prove anything. The American also tried to get the girl to see things his way by saying that the abortion he wanted her to have is perfectly simple. The story was typical of Hemingways Iceberg Theory. There was more going on in the story than just a conversation at a bar. The story was also a bit different from most of Hemingways other works. He seemed to have made the girl more superior than the male, more like a Hemingway hero, and also allowed her to display the Hemingway code, I feel fine. , even though she was faced with a big decision in her life-one that could change it no matter what she chose. A Clean Well-Lighted Place was a story about an old man, a young waiter, and an old waiter. This story also took place in a bar in some Spanish speaking country. The story dealt with the light inside the cafe and the darkness inside the old man. The cafe was a place the old man could escape the darkness, boredom, and nothingness-the Nada, of his life. It is well lit and represented a place the old man could seek comfort. Hemingway used this character to demonstrate that darkness, or death, awaits us all. Again, He used dialogue to let the reader see how the characters emotionally felt. The young waiter was aggravated by the old mans presence and said, I wish he would go home. Hemingway did not give the characters in this short story names because that was not necessary information for the reader. The reader only needed to feel the ideas in the story, Hemingway believed that it was not his name that was important but his words in his works. His concise wording gave the reader a chance to see his characters personalities. The young waiter stated that An old man is a nasty thing. which showed the reader that he had very little respect for the aging. During Hemingways final years, he resembled the old man in the cafe. Both were depressed and Hemingway wrote that he tried to commit suicide. The only difference between them was the old man did not succeed and Hemingway did. This story was also typical of his Iceberg Theory. There was much more going on in the bar than just people drinking. The old man also demonstrated the Hemingway hero and the Hemingway code. He faced death with courage and tried to show little or no emotion about his life ending. Many criticized Ernest Hemingway for his personal and sometimes less than perfect lifestyle, but very few critics can find fault in his literary works. They are works of a brilliant author who was very skilled at what he loved to dowrite. According to the July 7, 1999 issue of Time Magazine, Ernest Hemingway deserved the Nobel Prize for Literature and the trumpets of fame that went with this prestigious honor. He received this award for his best selling novel, The Old Man and the Sea. He broke the bounds of American writing, enriched U. S. Literature ?. and showed new ways to new generations of writers. He was only one of five other American born writers to receive this honor. It also stated that Hemingway wrote this novel over 200 times before he felt it was ready for publication and that perhaps he was his own best critic. The words Hemingway wrote were described as ?. an organic being of their own. Every syllable counts toward a stimulating, entrancing experience of magic and fibrous and athletic, colloquial and fresh, hard and clean. Ernest Hemingway was referred to as an artist and brilliant with whatever words he chose to paint with. Ernest Hemingway was a very interesting person and an enriching author. I enjoyed reading and studying the two short stories, Hills Like White Elephants and A Clean Well-Lighted Place. His style of using dialogue, symbolism, and concise wording made these works a challenge? but a challenge I liked. Hemingway worked timelessly to perfect his writing so that it could be appreciated by readers of all ages? even those of us who thought literature was not for them. Bibliography Ernest (Miller) Hemingway. DISCovering Authors. Online Edition. Gale, 2003. Student Resource Center. Thomson Gale. 12 April 2007 http://galenet. galegroup. com/servlet/SRC Hunt, Douglas. The Riverside Anthology of Literature. Dallas: Houghton Mifflin Company, 1991. Kramer, Victor A. Hemingway, Ernest. World Book Online Reference Center. 2007. 12 April 2007. Kunitz, Stanley J. Twentieth Century Authors. New York: The H. W. Wilson Company, 1955. Segall, Mary T. Portals. Philadelphia: Harcourt Brace College, 1999.

The Powers of the Core Executive

The Powers of the Core Executive My chosen question shall see me discuss how the reform of the British State affected the power of the core executive. I shall be focusing on key themes such as looking into the concept of the core executive and how its seen to have traditionally operated, including the Westminster model. I shall discuss debates into the relationships and powers within the core executive, focusing directly on Thatcher v Blair. I will go onto discussing the reforms within the British State, explaining what they are and how they operate, and how they affect the core executive. I shall look at the different perspectives of the contemporary core executive by looking into the hollowed out and differentiated policy systems. Lastly I shall look at contingency core executive model before concluding. ******Concept of the core executive and traditional perspectives of its operation ie Westminster model†¦.. What is the core executive? The core executive is at the very centre of British government. It covers the very complex web of institutions, networks and practices surrounding the Prime Minister, cabinet, cabinet minister as well as committees and the less formalised groups. Smith.J.M (1999). It focuses on roles not just structures; also it has to be ready to react at all times as certain incidents such as the London riots would have caused a reaction within the core executive. This is known as fire-fighting, managing a crisis suddenly sometimes a matter of life and death. POLITICS AND GOVERNENCE pg 96. The treasury is always within the core executive, as every time it agrees to commit resources to a specific area its denying its resources elsewhere. Therefore the treasury maintains a structure of balance within the core executive. POLITICS AND GOVERNENCE IN UK PG 116. Westminster Model is seen to be an organising material, one which is built on the assumption that there is parliamentary sovereignty. It is argued that the Westminster Model was failing due to the reform of the government and as a member of the European Union. Smith.J.M (1999). It is a dominant figure over the central government, with its governing party mainly in the House of Commons. The main characteristics of the Westminster model apart from parliamentary sovereignty are that the cabinet ministers have collective responsibility, party discipline maintained and voters are offered a choice between parties, GOVERNENCE PG 48. ******Debate over relationships and power in core executive- cabinet v PM v Presidential style government, maybe utilising Thatcher and Blair example†¦.. There is an on-going debate over relationships and powers within the core executive. Along with this are the different styles of government which every leader adopts to their own personal style. The main figure head is the Prime Minister, in which all policies have to be passed and accepted before they take their place within society. The Prime Minister also represents the country during international debates and relations. The Cabinet is another prominent figure within the core executive it tends to consist of around 20-23 ministers, each is appointed by the Prime Minister themselves. The Cabinet helps with government business such as public expenditure and constitutional issues. The Cabinet is strongly supported by the Civil Service. McEwan.N (2004). The Prime Minister V Cabinet debate has gone on for many years and shall continue to be seen as a battle between two important figure bodies. Relating strongly to the circumstances and the resources that are available at the time, may determine who may take the leading role. Prime Ministers are dependent on the support of the cabinet and without the appropriate team work wouldnt be a successful unit. Blair V Margaret Thatcher. Its believed that the resignation of Margaret Thatcher was forced upon her as she failed to recognise her dependency on colleagues within the core executive. This was due to her ignoring pleas and views from colleagues during a recession and unpopularity in the polls. During 1980 and 1990 Thatcher was seen to be a strong figure but this started to deteriorate rapidly causing more resignations under her such as John Major. THE CORE EXEC IN BRITAIN PG 102. Tony Blair did follow some traits left behind by Margaret Thatcher, but he also introduced significant changes to the way in which the government was run. Blair and Thatcher between them are the two longest serving prime ministers in the last hundred years. Thatcher when in government instituted reforms within British government, as well as opening up economic and global competition. BRITISH POLITICS PG 302. *****Reforms in the British state, what are they? What has been their effect? How have they affected the core executive There have been many reforms within the British state over the years, with each prime minister bringing in reforms that they believe are needed at that time. Margaret Thatcher had big involvement in the reform of the central government when she was in power. Thatcher wanted to reduce the size of the state by reducing the amount of civil servants. This was mainly due to privatisation; thatcher believed that by reforming the central government it would become more efficient and better value for money. CORE EXEC PG 200. With many new reforms being introduced this brings implications to the core executive such as resources and relationships, and how they are utilised. Thatcher wanted to increase the power of authority and was committed to ensure that the reforms she brought in wouldnt be easy to reverse. CORE EXEC PG 212. Tony Blair was known to be trying to adjust the way in which the core executive was set up, after Margaret Thatcher. With the British state being a parliamentary one the core executive works within a parliamentary framework. The core executive has lost power, due to the reform and the movement of powers within the core executive. It is believed by Rhodes that the differentiated polity has had a great impact on the core executive making it more about co-ordination rather than direction of power. PAGE242. A key issue that comes out of this is that the ministers within the core executive can identify what needs to be done to improve British society, but its whether they have the approp riate resources to do so. *****Different perspectives of the contemporary core executive ie Rhodes hollowed out model and differentiated polity and Richards and Smiths dependency/resource exchange and contingency core executive model†¦Ã¢â‚¬ ¦ There are different perspectives of the contemporary core executive; I am focusing on Rhodess hollowed out and differentiated polity models. Rhodess Differentiated Polity model is one of the most complex attempts at providing a contemporary organising perspective on the British system of government. There are many key strands to the differentiated polity including policy networks, power dependence, governance, intergovernmental relations and a hollowed out state. GOV AND P.P IN UK PG 20. The hollowing out of the state is the most important aspect of the differentiated polity model. The hollowing out of the state summarises many changes which have taken place in the British government. GOV AND P.P IN UK PG 26. Rhodes 1997 states that central government authority has been reduced and dispersed:- Upwards to the supranational level. Outwards through privatisation and market testing. (Core executive.) Downwards, through the creation of quangos and agencies. British government is seen to be hollowed out from the top as a result of our membership with the European Union. A few factors that are seen to be responsible for hollowing out are globalisation, Europeanization, internationalism and privatisation. Privatisation can benefit the government such as it helps raise a lot of money, which can be then spent on public expenditure. It also encourages private investments as well as reducing power of trade unions. Globalisation and its causes are hard to identify and it has many levels. Consequently its brought down to economic, social, political and scientific developments in which people associate globalisation. GOV PUB POL UK PG 126, Prime Ministers and Cabinet officials believe that globalisation has changed politics and made it problematic. ******Conclusion†¦..

Ernest Hemingways Big Two-Hearted River and Sigmund Freud Essay

Ernest Hemingway's Big Two-Hearted River and Sigmund Freud Ernest Hemingway’s â€Å"iceberg theory† suggests that the writer include in the text only a small portion of what he knows, leaving about ninety percent of the content a mystery that grows beneath the surface of the writing. This type of writing lends itself naturally to a version of dream-interpretation, as this story structure mirrors the structure of the mind—the restrained, composed tip of the unconscious and the vast body of subconscious that is censored by the ego. Psychoanalyzing Hemingway’s fiction is double-sided—we must first analyze the manifest and latent contents that he probably intended, i.e., â€Å"This fishing trip will be a metaphor for a sexual act,† and then we must consider the manifest and latent content that he probably did not intend, but that arose from his own subconscious in the transference of writing, i.e., perhaps within thirty pages of intentionally masturbatory imagery, Hemingway was actually expressing his sexual repression rather than glorifying his manhood, as many literary critics in the past have claimed. Whether or not the manifest content is intentional, however, Hemingway’s precise and abundant revisions serve as a very effective tool for presenting strings of images and actions that are concrete and straightforward but not always fully developed, comparable to the strings of images in a dream. Through a sort of dream-interpretation, we uncover a new reading of Hemingway’s â€Å"Big Two-Hearted River† and we discover the techniques of dream-work, such as condensation and omission, enacted in art. From start to finish, â€Å"Big Two-Hearted River† proves to fall almost perfectly under Freud’s symbolism theories. In the first sentence a... ... readers who will not interpret his work psychoanalytically, and who will possibly find a new variation on their selves through reading the oedipal complex presented in the latent content of â€Å"Big Two-Hearted River.† For those reading psychoanalytically, however, the piece is brimming with latent meaning. Whether Hemingway understood his transference, or not, cannot be determined, and shouldn’t be determined, but one cannot help but wonder whether he resisted the analyst who questioned a title as phallic as â€Å"Big Two-Hearted River.† Biblography Freud, Sigmund. Introductory Lectures on Psycho-Analysis. New York: W.W. Norton & Company, 1966. Freud, Sigmund. â€Å"On Universal Tendency to Debasement in Sphere of Love.† Therapy and Technique. Collier Books, 1970. Hemingway, Ernest. â€Å"Big Two Hearted River.† In Our Time. New York: Charles Scribner’s Sons, 1970.

Fast food restaurant Essay

The pace of modern life is fast, and nowhere is it faster than in America. We want fast transportation, fast communication, fast computers, fast photos, fast music, fast repairs, and fast service from the businesses we patronize. It is from the last of these that we got fast food. At first, it was a matter of fast service. Fountain and Fast Food Service was the title of a trade magazine, which published statements like this from 1951: â€Å"The partners have become old hands at spotting the type of conventioneer that will patronize their fast food service. † Gradually service disappeared, and in 1954 we find fast food by itself in the title â€Å"Fountain and Fast Food. † Incidentally, the trade magazine renamed itself Fast Food by 1960. In February of that year, the magazine noted, â€Å"Delicate scallops are really fast food†¦ because they come ready to cook. † And in July it remarked, â€Å"Fast food type restaurants do the lion’s share of business for breakfast and noon meals eaten out. † The fast food revolution was a quick success throughout the land, and two decades later it was conquering the world. â€Å"The U. S.outcry against infiltration from the south is matched in vehemence by our neighbors’ outcry against fast-food imperialism and the gradual Americanization of their own societies. † noted the Christian Science Monitor in 1982. Thanks to fast food, families that formerly ate home cooking now eat out or bring back take-home fast food in record numbers. Its virtue is speed, not quality. Its less than ideal nutritional value may have influenced the coining of another term twenty years later, one that also puts a four-letter epithet in front of food: junk food (1973). Gale Encyclopedia of US History: Fast FoodTop. Home > Library > History, Politics & Society > US History Encyclopedia Fast food is what one eats in the vast majority of America’s restaurants. The term denotes speed in both food preparation and customer service, as well as speed in customer eating habits. The restaurant industry, however, has traditionally preferred the designation â€Å"quick service. † For hourly wage earners—whether factory hands or store clerks—take-out lunch wagons and sit-down lunch counters appeared at factory gates, streetcar stops, and throughout downtown districts in the late nineteenth century. For travelers, lunch counters also appeared in railroad stations nationwide. Fried food prevailed for its speed of preparation, as did sandwich fare and other fixings that could be held in the hand and rapidly eaten, quite literally, â€Å"on the run. † Novelty foods, such as hot dogs, hamburgers, french fries, came to dominate, first popularized at various world’s fairs and at the nation’s resorts. Soft drinks and ice cream desserts also became a mainstay. Thus, â€Å"fast food† also came to imply diets high in fat and caloric intake. By the end of the twentieth century, the typical American consumed some three hamburgers and four orders of french fries a week. Roughly a quarter of all Americans bought fast food every day. The rise of automobile ownership in the United States brought profound change to the restaurant industry, with fast food being offered in a variety of â€Å"drive-in† restaurant formats. Mom-and-pop enterprise was harnessed, largely through franchising, in the building of regional and national restaurant chains: Howard Johnson’s, Dairy Queen, Burger King, Kentucky Fried Chicken, Pizza Hut, and Taco Tico. Place-product-packaging was brought forcefully to the fore; each restaurant in a chain variously shares the same logo, color scheme, architectural design motif, and point-of-purchase advertising, all configured in attention-getting, signlike buildings. Typically, fast food restaurants were located at the â€Å"roadside,† complete with driveways, parking lots, and, later, drive-through windows for those who preferred to eat elsewhere, including those who ate in their cars as â€Å"dashboard diners. † Critical to industry success was the development of paper and plastic containers that kept food hot and facilitated â€Å"carry-out. † Such packaging, because of the volume of largely nonbiodegradable waste it creates, has become a substantial environmental problem. In 2000, Mcdonalds—the largest quick-service chain—operated at some 13,755 locations in the United States and Canada. The company’s distinctive â€Å"golden arches† have spread worldwide, well beyond North America. Abroad, fast food came to stand as an important symbol of American cultural, if not economic, prowess. And, just as it did at home, fast food became, as well, a clear icon of modernity. Historically, fast food merchandising contributed substantially to the quickening pace of American life through standardization. By the beginning of the twenty-first century, it fully embraced mass production and mass marketing techniques, reduced to the scale of a restaurant. Chains of restaurants, in turn, became fully rationalized within standardized purchasing, marketing, and management systems. Such a system depends on a pool of cheap, largely unskilled labor, the quick service restaurant industry being notorious for its low wages and, accordingly, its rapid turnover of personnel. Bibliography Jakle, John A. , and Keith A. Sculle. Fast Food: Roadside Restaurants in the Automobile Age. Baltimore: Johns Hopkins University Press, 1999. Pillsbury, Richard. No Foreign Food: The American Diet and Place. Boulder, Colo. : Westview Press, 1998. Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York: HarperCollins, 2002. —John A. Jakle Gale Encyclopedia of Food & Culture: Fast FoodTop Home > Library > Food & Cooking > Food & Culture Encyclopedia What is termed â€Å"fast food† in the United States today most commonly consists of hot, freshly prepared, and wrapped food items, served to customers across a counter or through a drive-up window. Known as both â€Å"fast food† and â€Å"quick-service food† in the restaurant industry, these items are routinely sold and delivered in an amount of time ranging from a few seconds to several minutes; they now vary widely in food type, encompassing virtually all kinds of meats, preparation methods, and ethnic cuisines. Inexpensive hamburgers and french fried potatoes are still the products most readily identified as fast food, but the list of items sold in the format continually increases. Fried fish and shellfish, hot dogs, chicken, pizza, roast beef, and pasta are commonly sold at quick-service outlets. In addition to these staples, many quick-service restaurants sell a broad menu of Americanized Mexican, Greek, and Chinese foods. Some fast-food outlets offer specialty items, such as sushi, clams, or ribs, and others even sell complete â€Å"home-cooked† meals over their counters. Though menus and delivery formats vary greatly, fast food’s chief common denominators include immediate customer service, packaging â€Å"to go,† and inexpensive pricing. The precise origins of fast food are vague, probably predating written history. Hungry people are as old as civilization itself, as are entrepreneurs eager to satisfy their hunger. Food vendors in ancient cities sold prepared items to passersby on the street. The actual foods varied greatly, depending on period and culture, but they generally comprised simple, inexpensive fare sold to people of modest means. Immigrants brought a variety of food styles to America, often preserving these for decades as a comforting connection with their ethnic past. Though many immigrant foodways were elaborate and ritualistic, most groups had one or two simple items that they consumed on a daily basis. As a rule, immigrant groups preferred their indigenous grains: corn from the Americas, rice from Asia, and wheat from Europe. Often these served as the basis for the â€Å"peasant† foods of their homelands. Pasta and flat breads came over with Italians; tortillas, beans, and tamales arrived with northbound Mexicans; and Germans brought dark breads, along with a variety of fatty sausages (which later mutated into the hot dog). Asian immigrants continued to eat rice as the basis of their diet. In the early twentieth century fast food remained primarily the fare of the masses. Vendors wheeled their pushcarts daily to factory gates, selling their wares to hungry workers. Often catering to the tastes of the particular factory’s dominant ethnic group, they charged customers pennies for basic items such as sausages, meatballs, or stew. Though popular among male industrial workers, this pushcart version of fast food never became mainstream cuisine. The urban diner was the transitional phase between the vendor’s pushcart and modern fast food. Most early diners were small restaurants, with limited seating, sometimes constructed out of converted railway carriages or streetcars. They served simple foods to working-class customers on a â€Å"short-order† basis, usually cooking each meal individually when ordered. Menus varied, but fried foods were common. Though diners often emphasized speed in delivering food, customers routinely lingered before and after eating. The hamburger still stands out as the single most important American fast food, though the precise origin of this meat sandwich is the subject of historical disagreement. People have eaten chopped beef throughout the ages, and it was long a fixture in many world cultures. The lineage of the American hamburger seems to point directly, as its name indicates, back to the German city of Hamburg. First appearing on American restaurant menus in the mid-nineteenth century, ground beef patties bore the title â€Å"hamburg steak. † By the century’s close, vendors regularly sold meatballs wrapped in slices of bread at county fairs and summer festivals. Regional legends attribute the invention of this snack to several different individuals, but its true originator remains a mystery. The Rise of Modern Fast Food Our modern image of the fast-food restaurant dates back to 1916, when Walt Anderson began selling â€Å"hamburger sandwiches† from an outdoor stand on a Wichita street corner. Anderson simply flattened a meatball and placed it between two halves of a bun. His sandwich quickly became popular, attracting long lines of hungry buyers. By 1921, Anderson had joined local insurance broker Edgar â€Å"Billy† Ingram to form the White Castle System. After opening several identical restaurants in Wichita during their first year, the partners quickly spread their business to neighboring cities, then to nine major urban areas throughout the Midwest and on the East Coast. What separated the White Castle System from earlier short-order restaurants was its very streamlined menu, comprising only hamburgers, coffee, Coca-Cola, and pie; a uniform architectural style; and strict standardization of food quality, preparation methods, and employee performance. By the close of the 1920s, White Castle’s aggressive marketing and rapid spread had made the hamburger one of the most popular foods in America. Other entrepreneurs soon noticed White Castle’s success in the hamburger business. Very closely copying White Castle’s products, architecture, and company name, competing new chains also thrived, carrying the hamburger craze across the nation to smaller cities and towns. The White Tower chain appeared in 1925, eventually challenging White Castle’s dominance in several northern cities. Krystal’s, opened in 1929 in Chattanooga, soon became the hamburger powerhouse of the southeastern states. White Castle’s hamburger sandwich, along with its many imitators, became a daily staple for many working-class Americans. It proved so successful, in fact, that by 1930 the president of the American Restaurant Association identified the fast-food hamburger as the most important food item in the nation. Hamburgers became even more a mainstream food during the 1930s. The larger restaurant chains began marketing their products to middle-class buyers, and even more Americans became burger lovers. Despite the harsh economy of the Great Depression, most fast-food chains continued to thrive, and in many cases grew considerably. Most continued selling the White Castle–style hamburger, but late in the decade the Big Boy chain spread east from California, introducing its new double-decker hamburger sandwich along the way. By the end of the Depression, America was a solidly hamburger-eating culture. After prospering in the Depression, however, the fast-food industry suffered a serious setback during World War II. Shortages of necessary foodstuffs, such as meat, sugar, tomatoes, and coffee, meant limited menu offerings and often a significant loss of business. Attempting to continue providing meals to their customers, fast-food restaurants experimented with different items that were still in abundance, including soy patties, chili, and french fried potatoes. Even more damaging than commodity shortages was the very low unemployment rate, which meant that most workers bypassed the restaurant industry in favor of higher-paying work. Adjusting to this labor shortage, chains soon replaced their all-male workforce with women and teenagers, two groups who would become their most common employees. Despite attempts to find palatable alternative foods, and despite the shifts in workforce, much of the fast-food industry was a casualty of the war; by 1945, more than half of America’s restaurants had closed down, including several of the major fast-food chains. Rebuilding the fast-food industry after the war proved a slow process. No single chain emerged to claim dominance, and little innovation occurred. Individual companies struggled to restore their prewar prosperity, and new regional chains tried to gain a foothold. Suffering the effects of escalating costs and still under the threat of continued shortages due to unstable food supplies in war-torn countries, fast-food restaurants often had to double prices to remain in business. As population shifted from America’s cities to suburbia during the 1950s, the fast-food industry quickly followed. Early chains such as White Castle and White Tower, resisting moving to the suburbs, were quickly eclipsed by upstart franchised chains. Burger King and McDonald’s outlets became common fixtures at suburban crossroads, selling burgers, fries, and shakes to hungry families. Burger King’s Jim McLamore and McDonald’s Ray Kroc each sought to build one of his restaurants in every American town, and they opened hundreds of new Burger Kings and McDonald’s each year in the 1960s. To accomplish this rapid expansion, they relied heavily on franchise investors, enforced strict product uniformity throughout their chains, and aggressively advertised in every newly opened territory. With McDonald’s and Burger King’s success, Burger Chef outlets soon appeared nearby. Arby’s, Kentucky Fried Chicken, and Taco Bell were not far behind. By the late 1960s, fast food no longer meant just hamburger restaurants, but had diversified to include quick-service pizza, roast beef, chicken, and tacos. To give an idea of the dimensions to which the fast-food industry has grown, in 1999 Americans consumed over 26 billion pounds of beef, much of it as hamburgers. In that year McDonald’s alone had more than ten thousand restaurants in the United States, from which it grossed in excess of $13 billion in revenue. Criticism of Fast Food Despite the widespread popularity of fast food in modern American culture, critics abound. Since the 1930s, articles and books have condemned the industry, exposing allegedly poor sanitary conditions, unhealthy food products, related environmental problems, and unfair working conditions. Whether it warrants the attention or not, the fast-food industry is still regularly cited for exploiting young workers, polluting, and contributing to obesity and other serious health problems among American consumers. American beef consumption, and more specifically the fast-food hamburger industry, is often blamed for the burning of the Amazon rain forests to make way for more grazing lands for beef cattle. Early foes of fast food cited the deplorable filth of many hamburger stands, in addition to claiming that the beef ground for their sandwiches was either spoiled, diseased, or simply of low quality. In fact, many critics maintained that much of the meat used in fast-food hamburgers came from horse carcasses. The high fat content of fast food was also controversial. Despite deceptive industry claims about the high quality and the health benefits of their products, in the 1920s and 1930s concerned nutritionists warned the public about the medical dangers of regular burger consumption. This distrust and criticism of fast food continue today, extending even further to include dire warnings about the industry’s use of genetically modified and antibiotic-laden beef products. Most major chains have responded to recent attacks by prominently posting calorie and nutritional charts in their restaurants, advertising fresh ingredients, and offering alternatives to their fried foods. Despite a few more health-conscious items on the menu, fast-food chains now aggressively advertise the concept that bigger is better, offering large â€Å"super-size† or â€Å"biggie† portions of french fries, soft drinks, and milkshakes. Critics point to this marketing emphasis as a reason for an excessive and greatly increasing per-capita caloric intake among fast-food consumers, resulting in fast-growing rates of obesity in the United States. Increased litter is another problem that critics have blamed on the fast-food industry. Selling their products in paper wrappings and paper bags, early outlets created a source of litter that had not previously existed. Wrappers strewn about city streets, especially those close to fast-food restaurants, brought harsh criticism, and often inspired new local ordinances to address the problem. Some municipalities actually forced chains to clean up litter that was imprinted with their logos, but such sanctions were rare. Fast-food wrappers became part of the urban, and later suburban, landscape. Since bags and wrappers were crucial in the delivery of fast food, the industry as a whole continued to use disposable packaging, superficially assuaging public criticism by providing outside trash receptacles for the discarded paper. Years later, environmentalists again attacked the industry for excessive packaging litter, criticizing both the volume and the content of the refuse. By the early 1970s, the harshest criticisms focused more on the synthetic materials used in packaging, and less on the carelessly discarded paper. Critics derided the industry’s use of styrofoam sandwich containers and soda cups, claiming that these products were not sufficiently biodegradable and were clogging landfills. Facing mounting opposition from a growing environmental movement, most of the major chains returned to packaging food in paper wrappings or small cardboard boxes. Labor activists have criticized fast-food chains’ tendency to employ inexpensive teenage workers. Usually offering the lowest possible wages, with no health or retirement benefits, these restaurants often find it difficult hiring adults for stressful, fast-paced jobs. Many critics claim that the industry preys on teenagers, who will work for less pay and are less likely to organize. Though these accusations may have merit, the industry’s reliance on teenage labor also has inherent liabilities, such as a high employee turnover rate, which result in substantial recruiting and training costs. Companies have countered criticism about their use of teenage workers with the rationale that they offer young people entry-level work experience, teaching them: both skills and responsibility. Despite the relentless attacks, hundreds of millions of hungry customers eat fast food daily. The media constantly remind American consumers about its supposed evils. Most are conscious of the health risks from fatty, greasy meals; most realize that they are being served by a poorly paid young worker; and if they choose to ponder it, most are aware that the excessive packaging causes millions of tons of trash each year. But they continue to purchase and eat fast food on a regular basis. Fast food remains central to the American diet because it is inexpensive, quick, convenient, and predictable, and because it tastes good. Even more important, Americans eat fast food because it is now a cultural norm. As American culture homogenized and became distinctively â€Å"American† in the second half of the twentieth century, fast food, and especially the hamburger, emerged as the primary American ethnic food. Just as the Chinese eat rice and Mexicans eat tamales, Americans eat burgers. And fast food has grown even beyond being just a distinctive ethnic food. Since the 1960s, the concept has extended far beyond the food itself, with the term becoming a common descriptor for other quick-service operations, even a metaphor for many of the negative aspects of mainstream American life. Theorists and pundits sometimes use the term â€Å"fast food† to denigrate American habits, institutions, and values, referring to them as elements of a â€Å"fast-food society. † In fact, â€Å"fast-food† has become a frequently used adjective, implying not only ready availability but also superficiality, mass-produced standardization, lack of authenticity, or just poor quality. In the last two decades of the twentieth century, fast food gained additional economic and cultural significance, becoming a popular American export to nations around the world. Some detractors claim that it is even deliberately used by the United States, as a tool of cultural imperialism. The appearance of a McDonald’s or Kentucky Fried Chicken restaurant on the streets of a foreign city signals to many the demise of indigenous culture, replacing another country’s traditional practices and values with American materialism. In fact, the rapid spread of American fast food is probably not an organized conspiracy, rather more the result of aggressive corporate marketing strategies. Consumers in other countries are willing and able to buy fast-food products, so chains are quick to accommodate demand. Thought of around the world as â€Å"American food,† fast food continues its rapid international growth. Bibliography Boas, Max, and Steve Chain. Big Mac: The Unauthorized Story of McDonald’s. New York: Dutton, 1976. Emerson, Robert, L. Fast Food: The Endless Shakeout. New York: Lebhar-Friedman, 1979. Halberstam, David. The Fifties. New York: Villard Books, 1993. Chapter 11 discusses the origins of the McDonald’s empire. Hogan, David Gerard. Selling ’em by the Sack: White Castle and the Creation of American Food. New York: New York University Press, 1997. Jakle, John A. , and Keith A. Sculle. Fast Food: Roadside Restaurants in the Automobile Age. Baltimore: Johns Hopkins University Press, 1999. Langdon, Philip. Orange Roofs, Golden Arches: The Architecture of American Chain Restaurants. New York: Knopf, 1986. McLamore, James, W. The Burger King: Jim McLamore and the Building of an Empire. New York: McGraw-Hill, 1998. Mariani, John. America Eats Out. New York: William Morrow, 1991. Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston and New York: Houghton Mifflin, 2001. Tennyson, Jeffrey. Hamburger Heaven: The Illustrated History of the Hamburger. New York: Hyperion, 1993. Witzel, Michael Karl. The American Drive-In: History and Folklore of the Drive-In Restaurant in the Car Culture. Osceola, Wisc. : Motorbooks International, 1994. —David Gerard Hogan AMG AllGame Guide: Fast FoodTop Home > Library > Entertainment & Arts > Games Guide Release Date: 1989 Genre: Action. Style: Maze Random House Word Menu: categories related to ‘fast food’Top Home > Library > Literature & Language > Word Menu Categories Random House Word Menu by Stephen Glazier For a list of words related to fast food, see: Cuisines, Meals, and Restaurants – fast food: cheap, mass-produced dishes served quickly at walk-in or drive-in outlets; convenience food Wikipedia on Answers. com: Fast foodTop Home > Library > Miscellaneous > Wikipedia For other uses, see Fast food (disambiguation). A typical fast food meal in the United States includes a hamburger, french fries, and a soft drink. Pictured here are burgers from In-N-Out Burger McDonald’s, Kentucky Fried Chicken and Pizza Hut fast food restaurants in the United Arab Emirates Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term â€Å"fast food† was recognized in a dictionary by Merriam–Webster in 1951. Outlets may be stands or kiosks, which may provide no shelter or seating,[1] or fast food restaurants (also known as quick service restaurants). Franchise operations which are part of restaurant chains have standardized foodstuffs shipped to each restaurant from central locations. [2] Contents 1 History 1. 1 Pre-modern Europe 1. 2 United Kingdom 1. 3 United States 2 On the go 2. 1 Filling stations 2. 2 Street vendors and concessions 3 Cuisine 3. 1 Variants 4 Business 5 Employment 6 Globalization 7 Criticism 8 See also 9 References 10 Further reading 11 External links History.

Con Evaluation Instrument

Some say that there are pros and cons when it comes to the instruments used to evaluate a class room teacher. There is no perfect method used to evaluate a teacher. But the formative and summative evaluations are the best way to critique your teacher and give positive and negative feedback. I was able to obtain an observation form from my local school district. This was an example of a formative and summative evaluation. The form was broken up into four parts. They are as follows: Organizing Content Knowledge for Student learning, creating an Environment for Student Learning, Teaching for Student Learning and Teacher Professionalism. Most of these categories are very good. Only one needs some work. This evaluation form asked very good questions that can effectively evaluate a teacher. The first question was: Does the teacher articulate clear learning goals for the lesson that are appropriate for the students? This is crucial for students. Do they understand what is expected of them for that particular lesson? The goals should always be clear and concise and the teacher should be able to explain to the students what he/she expects of them. There were several other questions that were strong. Sections one, two and three all ask direct questions about the teacher and his/her jobs. These questions pin point the important things that go on in the classroom. The teachers’ actions in his/her classroom will be reflected positively and negatively within these questions. At the end of the form the teacher is allowed to comment on what he/she thinks about the evaluation. It is important to get feedback from the teacher that has been evaluated. They may provide explanations to why the behaved in such a manner when they were getting observed. Be it positive behaviors or negative behaviors. The last section of the evaluation: Teacher Professionalism needs to revise. This section contained four questions. Two questions ... Con Evaluation Instrument Free Essays on The Pro/Con Evaluation Instrument Some say that there are pros and cons when it comes to the instruments used to evaluate a class room teacher. There is no perfect method used to evaluate a teacher. But the formative and summative evaluations are the best way to critique your teacher and give positive and negative feedback. I was able to obtain an observation form from my local school district. This was an example of a formative and summative evaluation. The form was broken up into four parts. They are as follows: Organizing Content Knowledge for Student learning, creating an Environment for Student Learning, Teaching for Student Learning and Teacher Professionalism. Most of these categories are very good. Only one needs some work. This evaluation form asked very good questions that can effectively evaluate a teacher. The first question was: Does the teacher articulate clear learning goals for the lesson that are appropriate for the students? This is crucial for students. Do they understand what is expected of them for that particular lesson? The goals should always be clear and concise and the teacher should be able to explain to the students what he/she expects of them. There were several other questions that were strong. Sections one, two and three all ask direct questions about the teacher and his/her jobs. These questions pin point the important things that go on in the classroom. The teachers’ actions in his/her classroom will be reflected positively and negatively within these questions. At the end of the form the teacher is allowed to comment on what he/she thinks about the evaluation. It is important to get feedback from the teacher that has been evaluated. They may provide explanations to why the behaved in such a manner when they were getting observed. Be it positive behaviors or negative behaviors. The last section of the evaluation: Teacher Professionalism needs to revise. This section contained four questions. Two questions ...

Comparison Contrast on Anorexia and Bulimia essays

Comparison Contrast on Anorexia and Bulimia essays In todays society, where physical characteristics are used to measure beauty and success, people are willing to push their bodies to extremes to achieve physical perfection. As an overweight woman, I may be considered a failure of societys beauty test. However, my high self-esteem and acceptance of my body allows me to not be disturbed by what, to some, may seem as a sign of failure. Unfortunately, there are people whose desire to be accepted by society causes them to develop eating disorders. The two most common are called anorexia and bulimia (WebMD.Com Eating 1). The Anorexia Nervosa and Related Eating Disorders, association (ANRED), states Anorexia and bulimia affect primarily people in their teens and twenties, but clinicians report both disorders in children as young as six and individuals as old as seventy-six (ANRED Statistics 1). Anorexia and bulimia are both serious eating disorders with differences and similarities in their symptoms, diagnosis, causes, treatments and prognosis. Although anorexia and bulimia share many of the same symptoms, they also have many differences. About half of people with anorexia also have symptoms of bulimia (MayoClinic.Com 2). According to the American Anorexia Bulimia Association (AABA), some symptoms of anorexia are: excessive exercising, depression, weakness, exhaustion, constipation, and loss of menstrual period in women (AABA Anorexia 1). They also state that bulimics suffer from those symptoms as well. (AABA Bulimia 1). Although there are similarities, each disorder has its own unique characteristics. A major symptom of bulimia is binging and purging. Bulimics practice binging, eating large amounts of food at one time, and purging, causing themselves to vomit, or defecate, in an attempt to prevent weight gain (Reyes 1). Anorexics, however, restrict their diets and starve themselves in attempt to stay thin and if possible, lose more weight (&qu...